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While 71% of organizations now use generative AI in at least one business function, the path from pilot to production remains brutally narrow. MIT's GenAI Divide: State of AI in Business 2025 report found that fewer than 5% of enterprise AI pilots move custom solutions into production with measurable P&L impact. 

In 2026, to build a successful AI product, you need to shift focus from just "adding features" to treating AI as the core value driver.